"On a backdrop of tissues a girl catches a boy's eye. We follow them on their bike ride as life unfolds around them."

This is the award winning first commercial I directed for Tempo tissues, a mix of stop motion and 2d animation. Design was incredibly important to me, I wanted these characters to feel like real people - the little boy cycling on a bike that’s slightly too big for him, the girl to be unstereotypically confident and carefree, coasting down hills, passing people by completely unaware of the boy following her. Similarly, I didn’t want the tissue backdrop to be a passive canvas for the film, I tried to choreograph the tissues in such a way that the drawings interact in interesting ways and the unfolding of the paper unfolds the story.

Director: Vida Vega

Production Company: Film Club Productions
Producer: Sue Loughlin
Advertising Agency: Publicis London
Creative Directors: Noel Sharman & Stephen Glenn
Creatives: Paul Quarry & Paul Burch
Agency Producer: Mays Al-Ali
Director of Photography: Peter Ellmore
Animators: Vida Vega, Ed Roberts, Nicolette Van Gendt, Gerry Forder
Assistant Animation: Jay Wren, Alan Henry
Artworkers: Vida Vega, Fiona Woodcock, Sharon Liu, Belle Mellor
Stop Motion animator: Anthony Farquhar-Smith
Compositor: Jonathan Topf
Post production: Framestore
Sound: Grand Central
Composer: Owen Davey

The Reel Ad of the week
animation blog.org

*Finalist in the Broadcast category at the SHOTS Young Director Award at Cannes Lions 2012*
*WINNER of Bronze 2012 London International Award in the category: TV/Cinema/Online Film - Production | Post Production — Animation*
*WINNER of Silver Shark for Best Animation at Kinsale 2012*
*WINNER British Animation Award 2012: Best 2d commercial*
*Shortlisted in the animation category of the 2012 British Arrows Craft Awards*

*In competition in the Commissioned Animation category at Klik! Amsterdam animation festival 2012*
*Nominated for 2012 British Animation Awards: Public Choice, best 2d commercial and best script*

Tempo Bike Making Of - directed by Andy Blackburn